SEO & PPC Advertising

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Search Engine Optimization & PPC Advertising Campaigns

When it comes to boosting your websites traffic, you have 2 basic options: Search Engine Optimization (SEO) or Search Pay Per Click (PPC) advertising. The main difference between SEO and PPC is that traffic coming from SEO is free while traffic coming from PPC is not. If you are struggling to get the desired amount of traffic to your website let our SEO & PPC experts use our formulated process to develop the perfect marketing campaign for your business.

WHAT IS PPC?

Pay per click (PPC) advertising is a type of online advertising where you only pay when somebody clicks on your ads. It is an Internet advertising model you can use to get instant targeted traffic to your website through Google Adwords, or the Yahoo! and Bing Networks.

Advertising campaigns are complicated, and trying to run the campaigns yourself can be a costly mistake if you aren’t well versed in today’s digital marketing realm. With so many advertising platforms like Google AdWords, Bing Ads, and Facebook Advertising, out there getting started can be quite intimidating, but it doesn’t have to be. Here is how we can help:

  • Campaign Setup
    Establish objectives, conduct research, setup ads,
    conversion, and bid settings
  • Optimize Landing Pages
    Titles, layout, call to action
  • Daily Maintenance
    Monitor and adjust bids based on performance,
    eliminate negative keywords or audiences, redistribute daily budget
  • Reporting
    Analyze and provide tracking reports to the client on traffic,
    popular ads and pages, conversion rates, ROI

WHY YOU SHOULD CHOOSE US?

Choosing us as your PPC marketing agency keeps you from having to learn the highly technical skills required to run a successful PPC campaign, and lets you focus on providing your new customers with excellent customer service. You will be able to focus on running and growing your business while we work on increasing your traffic and bring in qualified leads to your website.

Our PPC management services include keyword discovery and selection, ad text creation, landing page optimization, conversion tracking, ad submission, PPC monitoring and cost management, campaign modification and improvement.

We will learn and understand your business category and niche and we can quickly determine what PPC strategy will work for you based on our extensive experience.[/vc_column_text][vc_single_image image=”2680″ img_size=”full”][vc_gallery interval=”3″ images=”2682″ img_size=”full”][/vc_column][vc_column width=”1/2″ el_class=”one_half last” css=”.vc_custom_1568414413286{margin-top: 20px !important;padding-top: 20px !important;}”][vc_single_image image=”2674″ img_size=”full” alignment=”center” css=”.vc_custom_1604269984287{margin-bottom: 15px !important;}”][vc_single_image image=”2684″ img_size=”full” alignment=”center”][vc_column_text css=”.vc_custom_1604273948806{margin-top: 50px !important;}”]

Search Engine Optimization

Is your company’s website buried in the search engines? Our Search Engine Optimization service helps customers find you online. You’ll get more visitors to your website, increased phone calls, emails, and interest in your business.

We’ll work to create a strategy that targets your most profitable keywords, and make continuous updates both on and off your website in accordance with Google’s Webmaster Guidelines. Our goal is to drive traffic to your website organically using SEO strategies. This process can take months to build reputation and is a long term branding strategy to continue to rank #1 for certain targeted industry keywords.

SEO STRATEGIES FOR YOUR BUSINESS:

    • On-Page SEO

      We optimize your individual webpage content, from top to bottom, to maximize your keyword usage and other aspects. 

    • Keyword Research

      We research keywords and competitors, so we’re specifically targeting the areas that matter most to your business.

    • Website Tune-Up

      We look for broken links, and other opportunities to fix or improve your website’s internal linking structure.

    • Image Optimization

      We’ll go through and optimize your images throughout your website with ALT text and proper filenames.

    • Google Analytics

      We’ll Setup Google Webmaster Tools, Google Analytics and other tools to provide ongoing tracking and optimization.

    • Off-Page SEO (Links)

      We research and build relevant backlinks from other websites to yours, based on your industry and market influencers.

Search Engine Marketing

There is no faster or more effective way to start seeing immediate results from your digital marketing campaign than search engine advertising. We partner directly with Google, and others, to create ads that appear in the search results for people who are already looking for your products or services.

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HOW WE CAN HELP YOUR BUSINESS GROW?

MARKET AND KEYWORD RESEARCH
We perform market and keyword research to determine the most viable keywords that your target market is typing into the search engines to find you. We target keywords that will generate the right amount of traffic with the right intent at the right cost.

PPC BUDGET MANAGEMENT
We setup your desired budget and make sure that we make the best out of it and that you do not go over budget spend for the month.

TARGETING OPTIONS
We setup targeting options based on search and/or display advertising, language, geo-location, device, scheduling.

CONVERSION TRACKING
We setup conversion tracking with Google Analytics.

MEASUREMENT, ANALYSIS AND OPTIMIZATION
Cost per click, CTR, ad positions, and quality scores are measured and analyzed. Based on the results of this analysis, our PPC technicians will modify the campaign accordingly to improve performance.

WHAT IS THE NEXT STEP?

Our staff is available and ready to help you free up your time, and get more traffic that converts. Get in touch with our expert team at Epack Marketing, where transparency and collaboration are central elements to our culture, and find out more about our PPC management services today! Call us at 1-800-984-7791 or fill out the form to Contact Us.[/vc_column_text][/vc_column][vc_column width=”1/2″ el_class=”one_half last” css=”.vc_custom_1604274612949{padding-top: 5px !important;padding-right: 15px !important;padding-bottom: 20px !important;padding-left: 15px !important;background-color: #dbdbdb !important;}”][vc_single_image image=”2691″ img_size=”full” alignment=”center” css_animation=”fadeIn” css=”.vc_custom_1604275043504{padding-top: 15px !important;padding-bottom: 25px !important;}”][contact-form-7 id=”21″][/vc_column][/vc_row][vc_row king_class=”feature_section7″][vc_column][margin margin_top=”20px”][margin margin_top=”30px”][vc_column_text]

We offer competitive pricing for your SEO & PPC Marketing

SEO & PPC MARKETING CAMPAIGN PRICING

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