Category: Social Media Marketing

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CRM Marketing Dentist Marketing Social Media Social Media Marketing social-media Web Designs

Did you know! 7 Ways to get New Patients into your Dentist Practice!

Dentist Marketing, Dentist CRM, Dentist Social Media Marketing
Dentist Marketing using SEO and Social Media Marketing

If you’re a dentist, or marketer who focuses on helping dentists, you’re probably on the lookout for the cutting edge marketing tactics that actually work and provide a positive ROI. You’ll appreciate these tips, because all of them have been tested and have worked every time. That’s because all of these methods have the correct goal, and that is to provide value to customers and to make it easy for them to do business with you.

Here are seven strategies that you should apply if you’re serious about getting more new patients. Nearly all of the tips are related to the Internet. That’s because Internet marketing works, and with the rise of mobile device usage, it’s even more important to be available digitally. Traditional methods such as direct mail can still work, but it’s all about how you approach it and who’s writing your copy. If you want to see how Epack Marketing to help you with increasing ROI and SEO click here: Epack CRM & SOCIAL MEDIA MANAGEMNT

1. High converting website
Most dentists and marketers overlook this aspect. You could be getting 3,000 clicks per month on your site, but if you’re conversion rate is less than 1%, you’re doing something wrong. Your conversion rate goal should be at least 3%, and that’s because 3% is a realistic number. Now imagine going from a conversion rate of 1% to 3% virtually overnight. You just went from getting only 10 new patients per month to getting 30 new patients per month. How much did that cost? It may $1,000 for a high-level firm to design a new site for you. Not a bad ROI. The first couple of patients will easily get you your investment back.

2. Regular Search Engine Optimization (SEO)
There are different strategies for SEO — local, regular, and international. Here’s a screenshot that I took to show you the difference between Adwords, Regular, and Local results on Google. The same applies to other search engines. Click here to see how we can help you with SEO that explains the differences between regular SEO and local SEO tactics to rank higher in Google for both.

3. Local SEO
As you can see from the above photo, the local results are the listings with the A and B pins and addresses on the right hand side. These are very important, especially since Google displays local results higher on mobile browsers. That’s because when people search for something on their smartphone, they are most likely looking for a regular listing. Click here for a great explanation for Local SEO in great detail.

4. Pay-Per-Click Advertising (PPC)
The biggest PPC platform is Google Adwords. In the above photo, you can see that the Adwords ads are the ones displayed first with the pinkish background. When people click these ads, you pay. For dentistry, the cost per clicks are pretty high, generally around $2 to $15 per click, depending on how competitive it is in your area. However, when you have a firm that knows what they’re doing, you can get very low CPCs and high conversions … which means you come out with a very nice positive ROI.

5. Social Media Marketing (SMM)
Social media marketing is very powerful when done properly. Notice the keyword is properly. You need to do more than just automate posts on Facebook every other day. Do something unique. Have a personable background image, and be sure to use the different tabs that you can have on your page, such as photos, links, and more. The main goal with social media is to actually be active on the accounts you have. Don’t create a Twitter account if you’re never going to post on it. Make sure you optimize your Google+ page. Google authorship is the next big thing, and it matters a lot. Many times, your Google+ can rank on the local results, which is huge! When you search for someone’s company, notice how your Google+ photo and map display on the top right hand corner of the results page. This is simply amazing. We optimize your Google Business page with our Elite Social Media plans.

6. Retargeting
The idea of retargeting (also called remarketing) has been around for almost 10 years, but it’s only become more viable to the public in the last three years. Retargeting is this — you visit a website, cookies are then placed on your browser, and when you are on other websites such as Facebook, relevant ads are shown to you on those sites. Notice when you browse that many of the ads are from websites that you’ve visited. That’s retargeting in action. It’s very powerful because of the relevancy. People were already somewhat interested in you, and now you have a chance to show them an ad that can bring them back to your site. We help with retargeting ads, see more about this buy filling out a form on our site.

7. Quality patient management
The best customers come from word-of-mouth marketing. Your goal should be to provide such great service that satisfied customers will not be able to wait to tell their friends about you. Having said that, you need to help foster that growth and sharing. Here are a couple of things you should be doing. Using our Social Media Management services will create word of mouth and also help with the following below to increase business and patient retention.

1. Reviews — Getting reviews on your Google+ and Yelp listings definitely helps to boost them. Ask your patients to provide reviews, and ask them either through follow-up emails or while they’re in the office. Some dentists even offer their patients $5 giftcards for reviews. This is actually OK — the key is that you don’t pay people for positive reviews only. That’s technically against Google and other directory’s terms of service. But most people who would take the time to leave a review will probably make it positive.

2. Testimonials — Ask your patients for written or verbal testimonials that you can put on your website and other online verticals. Testimonials build trust, and trust is what sells. That’s the goal of a marketer — to build trust and add value. We have many landing pages with our Epack CRM that can be sent to clients after their visit!

3. Patient reminders — We offer a Robust CRM that allows you to email and text message patients with reminders. I think the biggest question is, how many cancelations do you get in any given month? If it’s greater than 10, then one of this software program might be worth it. The biggest value that many of these programs have is the ability to text message your patients a reminder to come in for their appointment. That decreases the probability of them forgetting. These programs can also help you send out emails and ask for reviews.

Conclusion
If you want to take your dental practice to the next level, then definitely apply all these tactics or hire a firm that knows how to do it right. These methods work, and if you don’t think they do, then you either hired a firm that didn’t know how to do it properly, or you tried doing it yourself and gave up after 30 days. All the above methods take a lot of time to apply properly, and if you do it wrong, your website could end up on the bottom of page 100 or worse — de-indexed. Take the time to make sure it gets done properly, and you will be more than glad you did.

Contact us for more details and how we can help you accomplish your Advertising goals using all these tactics! Call 1-800-984-7791 or email info@epackmarketing.com

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Realtor Marketing Social Media Marketing

Real Estate Social Media Marketing Tips to be Successful in 2020!

Real Estate Social Media Marketing Tips to be Successful in 2020!

In today’s tech-savvy real estate world, a solid online marketing strategy and a well-honed social media presence can make all the difference. Together, they can increase your brand awareness and, most importantly, deliver more qualified leads.

In fact, according to a survey from the National Association of REALTORS®, real estate brokers rank social media at the top of their lead generation tools, with 47 percent saying it’s the technology that’s given them the highest quality leads in the last year.

Digital ads, email marketing tools, blogs, websites, and CRMs also made the list of tech that’s resulted in quality leads.

Are you using any of this tech to boost your ROI? Need help improving your social media and digital marketing knowledge? These tips can help.

1. Find a partner.

A great way to better your digital know-how is to partner up with an agent who’s well-versed in the craft. You might consider looking at younger, greener agents (think Millennials) who are experts in social media and tech but may need a little more guidance in the ways of real estate. Consider a trade-off: they show you the ropes in the digital world, while you advise them as they get their footing in their new career.

2. Choose wisely.

You should definitely be on social media, but that doesn’t mean you need to be on every platform that’s out there. Study up on your target audience and find out where they congregate and what tools they’re using. Targeting first-time buyers? You might want to focus on Instagram and Snapchat. Going for move-up buyers or empty nesters? Facebook might be a better bet. Hone your list and choose the highest-impact platforms to focus your time and energy on.

FREE CHECKLIST: Earn 5% more for every listing with this simple checklist.3. Study up.

There are tons of courses you can take that can improve your digital marketing skills. You can opt for ones aimed specifically at agents or move outside your comfort zone and take a more general marketing course instead. You can also attend marketing conferences or join your local social media networking association.

Keep in mind that the digital landscape is always changing, so it’s important you commit to continued education for the long haul. Expect to take a least a course or two a year to enhance your skills and stay relevant.

4. Watch influencers.

Take the time to seek out and follow influencers in your area of expertise — other brokers or real estate pros you know are doing it right (and have a big, engaged following). What types of content are they posting? How often are they doing it? How are they interacting with their followers? Use this knowledge to guide your own strategy, and make sure you watch your post metrics to see how your new efforts fare.

5. Get creative.

Don’t be afraid to experiment with your content. People’s feeds can get pretty boring day after day, and it’s easy to just keep on scrolling. Get creative with your posts and force your followers to stop the scroll. There’s no hard-and-fast formula for what will do that, but give something new a try, be willing to make a few mistakes and learn what works for your brand through trial and error. In time, you’ll fall on a strategy that delivers the leads you’re looking for.

6. Follow a voice and style guide.

It’s important you have a consistent voice and style in your posts, as this helps build your brand and forge connections with your followers. To ensure you stay on point, develop a voice and style guide from the very beginning. Will you use shorthand and emojis, or will you approach things more formally? Will you be funny and witty, or are you aiming more for informative and knowledgeable? Hammer out the exact persona you want to portray and stick to it.

Almost all social media and digital marketing tools have some sort of built-in metrics or analytics tool nowadays. But just having these tools in place isn’t enough. To really be able to improve your efforts and boost your results, you need to be checking in on them regularly. What’s working and what’s not? What can you tweak for better results? You’ll increase your impact if you fine tune your efforts in real time.

8. Keep at it.

You won’t learn social media in a day, nor will you craft the perfect strategy in one sitting. Even the savviest campaigns take time to work, so try to be patient with your new efforts. Establish both short- and long-term goals to keep you motivated and on track.

9. Hire a consultant.

The digital marketing world can be overwhelming. There are so many tools, strategies, data points, and possibilities, and learning it all can seem all but impossible at times. If you’re feeling stressed or overwhelmed by the process, consider bringing in a consultant such as Epackmarketing.com 

10. Talk to your colleagues.

Switch out your water cooler talk to conversations about social media and digital marketing. What are other brokers seeing work with their clients? What’s resonating and what’s falling flat? What platforms are they using? Pool the lessons you’ve learned and help each other grow.

IF YOU WANT TO GROW YOUR SOCIAL MEDIA AND CONNECT WITH LEADS DIGITALY THROUGH POSTINGS AND FOLLOWERS – CONTACT US TODAY FOR OUR SERVICES AT EPACKMARKETING.COM OR 1-800-984-7791


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Categories
Insurance Agent Marketing Social Media Marketing

Social Media Marketing For Insurance Agents in 2020


Marketing for insurance agents can include everything from polishing your website to sponsoring a community event. Find the methods that work best for your agency and your clients.

Social Media Marketing drives your success in 2020! Most companies are putting thousands of dollars in to Social Media Placement ads and Posting Services. At Epackmarketing.com we offer Social media posting services for Insurance Agents and other businesses. 

Without sales, your business will have no customers, no revenue, and no future.

But if sales are the vehicle that drives success, then marketing is the fuel. Marketing is vital to your insurance business. It’s how you turn cold calls into warm leads and grow your business.

A well-planned marketing strategy helps you generate and sustain a customer base that turns to your agency first for their insurance needs.

Most independent insurance agents understand sales well and are very good at it. Marketing, however, is less straightforward. The benchmark of success is less obvious. And the lists of creative marketing ideas on the internet sometimes only muddy the waters.

In the end, your social media marketing strategy needs to be your focus for new business. Your approach should largely depend on the needs of your customers. We help you put together a Social Media Marketing campaign that fits your sales needs! Call us today at 1-800-984-7791 or visit us at https://bit.ly/2NFuRRP

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