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social-media

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Did you know! 7 Ways to get New Patients into your Dentist Practice!

Dentist Marketing, Dentist CRM, Dentist Social Media Marketing
Dentist Marketing using SEO and Social Media Marketing

If you’re a dentist, or marketer who focuses on helping dentists, you’re probably on the lookout for the cutting edge marketing tactics that actually work and provide a positive ROI. You’ll appreciate these tips, because all of them have been tested and have worked every time. That’s because all of these methods have the correct goal, and that is to provide value to customers and to make it easy for them to do business with you.

Here are seven strategies that you should apply if you’re serious about getting more new patients. Nearly all of the tips are related to the Internet. That’s because Internet marketing works, and with the rise of mobile device usage, it’s even more important to be available digitally. Traditional methods such as direct mail can still work, but it’s all about how you approach it and who’s writing your copy. If you want to see how Epack Marketing to help you with increasing ROI and SEO click here: Epack CRM & SOCIAL MEDIA MANAGEMNT

1. High converting website
Most dentists and marketers overlook this aspect. You could be getting 3,000 clicks per month on your site, but if you’re conversion rate is less than 1%, you’re doing something wrong. Your conversion rate goal should be at least 3%, and that’s because 3% is a realistic number. Now imagine going from a conversion rate of 1% to 3% virtually overnight. You just went from getting only 10 new patients per month to getting 30 new patients per month. How much did that cost? It may $1,000 for a high-level firm to design a new site for you. Not a bad ROI. The first couple of patients will easily get you your investment back.

2. Regular Search Engine Optimization (SEO)
There are different strategies for SEO — local, regular, and international. Here’s a screenshot that I took to show you the difference between Adwords, Regular, and Local results on Google. The same applies to other search engines. Click here to see how we can help you with SEO that explains the differences between regular SEO and local SEO tactics to rank higher in Google for both.

3. Local SEO
As you can see from the above photo, the local results are the listings with the A and B pins and addresses on the right hand side. These are very important, especially since Google displays local results higher on mobile browsers. That’s because when people search for something on their smartphone, they are most likely looking for a regular listing. Click here for a great explanation for Local SEO in great detail.

4. Pay-Per-Click Advertising (PPC)
The biggest PPC platform is Google Adwords. In the above photo, you can see that the Adwords ads are the ones displayed first with the pinkish background. When people click these ads, you pay. For dentistry, the cost per clicks are pretty high, generally around $2 to $15 per click, depending on how competitive it is in your area. However, when you have a firm that knows what they’re doing, you can get very low CPCs and high conversions … which means you come out with a very nice positive ROI.

5. Social Media Marketing (SMM)
Social media marketing is very powerful when done properly. Notice the keyword is properly. You need to do more than just automate posts on Facebook every other day. Do something unique. Have a personable background image, and be sure to use the different tabs that you can have on your page, such as photos, links, and more. The main goal with social media is to actually be active on the accounts you have. Don’t create a Twitter account if you’re never going to post on it. Make sure you optimize your Google+ page. Google authorship is the next big thing, and it matters a lot. Many times, your Google+ can rank on the local results, which is huge! When you search for someone’s company, notice how your Google+ photo and map display on the top right hand corner of the results page. This is simply amazing. We optimize your Google Business page with our Elite Social Media plans.

6. Retargeting
The idea of retargeting (also called remarketing) has been around for almost 10 years, but it’s only become more viable to the public in the last three years. Retargeting is this — you visit a website, cookies are then placed on your browser, and when you are on other websites such as Facebook, relevant ads are shown to you on those sites. Notice when you browse that many of the ads are from websites that you’ve visited. That’s retargeting in action. It’s very powerful because of the relevancy. People were already somewhat interested in you, and now you have a chance to show them an ad that can bring them back to your site. We help with retargeting ads, see more about this buy filling out a form on our site.

7. Quality patient management
The best customers come from word-of-mouth marketing. Your goal should be to provide such great service that satisfied customers will not be able to wait to tell their friends about you. Having said that, you need to help foster that growth and sharing. Here are a couple of things you should be doing. Using our Social Media Management services will create word of mouth and also help with the following below to increase business and patient retention.

1. Reviews — Getting reviews on your Google+ and Yelp listings definitely helps to boost them. Ask your patients to provide reviews, and ask them either through follow-up emails or while they’re in the office. Some dentists even offer their patients $5 giftcards for reviews. This is actually OK — the key is that you don’t pay people for positive reviews only. That’s technically against Google and other directory’s terms of service. But most people who would take the time to leave a review will probably make it positive.

2. Testimonials — Ask your patients for written or verbal testimonials that you can put on your website and other online verticals. Testimonials build trust, and trust is what sells. That’s the goal of a marketer — to build trust and add value. We have many landing pages with our Epack CRM that can be sent to clients after their visit!

3. Patient reminders — We offer a Robust CRM that allows you to email and text message patients with reminders. I think the biggest question is, how many cancelations do you get in any given month? If it’s greater than 10, then one of this software program might be worth it. The biggest value that many of these programs have is the ability to text message your patients a reminder to come in for their appointment. That decreases the probability of them forgetting. These programs can also help you send out emails and ask for reviews.

Conclusion
If you want to take your dental practice to the next level, then definitely apply all these tactics or hire a firm that knows how to do it right. These methods work, and if you don’t think they do, then you either hired a firm that didn’t know how to do it properly, or you tried doing it yourself and gave up after 30 days. All the above methods take a lot of time to apply properly, and if you do it wrong, your website could end up on the bottom of page 100 or worse — de-indexed. Take the time to make sure it gets done properly, and you will be more than glad you did.

Contact us for more details and how we can help you accomplish your Advertising goals using all these tactics! Call 1-800-984-7791 or email info@epackmarketing.com

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social-media

Why your business needs social media marketing: Part 1

Why Your Business Needs Social Media Marketing: Part 1

Part 1 of a 2 Part Series.
Your company finally has its website, Facebook, and even a Twitter account set up. You are getting some traffic, you have a small following, and you’ve thrown up a few status updates and links. Maybe your website or social media handles even show up in a Google search once in awhile. Check “Social Media Marketing” off that list of things to do. Mission accomplished. Wrong! Or maybe you still think that your business can’t benefit from social media marketing at all? Wrong again!
It really doesn’t matter if you are a sole proprietor or a CMO at a Fortune 500 global corporation. Your business can significantly benefit from social media marketing regardless of its size or business model. Why does social media marketing matter so much? Well I’ll tell you why! Here are just a few simplified reasons why your business will grow and improve with SMM:
1) Increase Website Traffic, SEO, Referrals, & Revenue Generation
 
This is pretty obvious. Your social media platforms like Facebook promote your website links and the content you produce. You get more traffic to your site, your search engine rank improves (and in turn more organic traffic is generated), you get more referrals from readers / viewers / subscribers / followers / customers / clients / colleagues, and you make more money! Depending on your business model, your income may be generated from product / service sales, advertising revenue, sponsorships, contracts, partnerships, subscriptions, investors, donations, or other means. Simply put, increased quality and quantity of traffic derived from social media = more money. This can be true for all companies whether you sell muffins, clean houses, manage portfolios, or market the latest cloud computing software.
2) Interaction, Branding, and Exposure with Customers, Prospects, or Industries
 
Your business can always benefit from interacting with your customers, clients, readers, viewers, peers, prospects, or industry heavy hitters. Many people and organizations believe this to be the most important aspect of social media marketing. So establish a positive dialogue that will lead to signing a new client. Successfully promote a current client’s business. Provide exceptional customer service by answering a question or addressing a concern. Tell the world about your latest campaign, product, or service. Let the customer tell you what they view as your strengths and weaknesses, or how you can improve your business. The possibilities are endless and you’ll be missing opportunities if you don’t have a strong social media marketing strategy in place. If you don’t properly manage or expand your company’s community and network, you are leaving money on the table.
3) Increased Perception of Being Connected, Tech Savvy, and Legitimate
 
A lot of people think this is more of a subjective or less important aspect of social media marketing. I think it’s an incredibly important one if you consider basic human psychology. While business professionals can usually distinguish between quality and quantity of social media statistics, the average person may not. So who cares if your company doesn’t have many followers, friends, subscribers, views, tweets, likes, posts etc? Turns out a lot of people DO care. If you are a billion dollar corporation and you have 200 Twitter followers, that obviously doesn’t look very good. It looks especially poor when your competitors have 200,000 or maybe 2,000,000 followers. Why does your company have 6 tweets when you do business on 6 continents?! How about your company YouTube Channel with 2 videos and 800 views? Perhaps your business is nonexistent on critical social media platforms or your employees aren’t representing your company online. Or maybe there is little or no activity on any of your social media accounts. This can make your company seem out of touch, which can be especially damaging if your target market includes younger or more technologically proficient customers and industries. It certainly won’t help you relate to millenials if you are a B2C company and have them as one of your main “buyer personas”. I’ve seen technology, media, marketing, and online retail companies with minimal social media marketing presence! It’s not pretty. People and companies do look at numbers and make judgments based on them, fair or not. Having a minimal or nonexistent social media presence makes your company look bad and your competitors look better by comparison. You will lose revenue and market share if you don’t successfully compete on all relevant social media platforms.
 
 Part 2 Covers ROI, Analytics& Marketing Integration
 
There are many other reasons why social media marketing is critical to your business success. For further insight you could delve into each social media platform, industry, or business model to determine what is most important. Those will be different posts for different times. But the message remains the same: optimize your social media marketing or lose out. It’s that simple.

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