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Realtor Marketing Social Media Marketing

Real Estate Social Media Marketing Tips to be Successful in 2020!

Real Estate Social Media Marketing Tips to be Successful in 2020!

In today’s tech-savvy real estate world, a solid online marketing strategy and a well-honed social media presence can make all the difference. Together, they can increase your brand awareness and, most importantly, deliver more qualified leads.

In fact, according to a survey from the National Association of REALTORS®, real estate brokers rank social media at the top of their lead generation tools, with 47 percent saying it’s the technology that’s given them the highest quality leads in the last year.

Digital ads, email marketing tools, blogs, websites, and CRMs also made the list of tech that’s resulted in quality leads.

Are you using any of this tech to boost your ROI? Need help improving your social media and digital marketing knowledge? These tips can help.

1. Find a partner.

A great way to better your digital know-how is to partner up with an agent who’s well-versed in the craft. You might consider looking at younger, greener agents (think Millennials) who are experts in social media and tech but may need a little more guidance in the ways of real estate. Consider a trade-off: they show you the ropes in the digital world, while you advise them as they get their footing in their new career.

2. Choose wisely.

You should definitely be on social media, but that doesn’t mean you need to be on every platform that’s out there. Study up on your target audience and find out where they congregate and what tools they’re using. Targeting first-time buyers? You might want to focus on Instagram and Snapchat. Going for move-up buyers or empty nesters? Facebook might be a better bet. Hone your list and choose the highest-impact platforms to focus your time and energy on.

FREE CHECKLIST: Earn 5% more for every listing with this simple checklist.3. Study up.

There are tons of courses you can take that can improve your digital marketing skills. You can opt for ones aimed specifically at agents or move outside your comfort zone and take a more general marketing course instead. You can also attend marketing conferences or join your local social media networking association.

Keep in mind that the digital landscape is always changing, so it’s important you commit to continued education for the long haul. Expect to take a least a course or two a year to enhance your skills and stay relevant.

4. Watch influencers.

Take the time to seek out and follow influencers in your area of expertise — other brokers or real estate pros you know are doing it right (and have a big, engaged following). What types of content are they posting? How often are they doing it? How are they interacting with their followers? Use this knowledge to guide your own strategy, and make sure you watch your post metrics to see how your new efforts fare.

5. Get creative.

Don’t be afraid to experiment with your content. People’s feeds can get pretty boring day after day, and it’s easy to just keep on scrolling. Get creative with your posts and force your followers to stop the scroll. There’s no hard-and-fast formula for what will do that, but give something new a try, be willing to make a few mistakes and learn what works for your brand through trial and error. In time, you’ll fall on a strategy that delivers the leads you’re looking for.

6. Follow a voice and style guide.

It’s important you have a consistent voice and style in your posts, as this helps build your brand and forge connections with your followers. To ensure you stay on point, develop a voice and style guide from the very beginning. Will you use shorthand and emojis, or will you approach things more formally? Will you be funny and witty, or are you aiming more for informative and knowledgeable? Hammer out the exact persona you want to portray and stick to it.

Almost all social media and digital marketing tools have some sort of built-in metrics or analytics tool nowadays. But just having these tools in place isn’t enough. To really be able to improve your efforts and boost your results, you need to be checking in on them regularly. What’s working and what’s not? What can you tweak for better results? You’ll increase your impact if you fine tune your efforts in real time.

8. Keep at it.

You won’t learn social media in a day, nor will you craft the perfect strategy in one sitting. Even the savviest campaigns take time to work, so try to be patient with your new efforts. Establish both short- and long-term goals to keep you motivated and on track.

9. Hire a consultant.

The digital marketing world can be overwhelming. There are so many tools, strategies, data points, and possibilities, and learning it all can seem all but impossible at times. If you’re feeling stressed or overwhelmed by the process, consider bringing in a consultant such as Epackmarketing.com 

10. Talk to your colleagues.

Switch out your water cooler talk to conversations about social media and digital marketing. What are other brokers seeing work with their clients? What’s resonating and what’s falling flat? What platforms are they using? Pool the lessons you’ve learned and help each other grow.

IF YOU WANT TO GROW YOUR SOCIAL MEDIA AND CONNECT WITH LEADS DIGITALY THROUGH POSTINGS AND FOLLOWERS – CONTACT US TODAY FOR OUR SERVICES AT EPACKMARKETING.COM OR 1-800-984-7791


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Categories
Insurance Agent Marketing Social Media Marketing

Social Media Marketing For Insurance Agents in 2020


Marketing for insurance agents can include everything from polishing your website to sponsoring a community event. Find the methods that work best for your agency and your clients.

Social Media Marketing drives your success in 2020! Most companies are putting thousands of dollars in to Social Media Placement ads and Posting Services. At Epackmarketing.com we offer Social media posting services for Insurance Agents and other businesses. 

Without sales, your business will have no customers, no revenue, and no future.

But if sales are the vehicle that drives success, then marketing is the fuel. Marketing is vital to your insurance business. It’s how you turn cold calls into warm leads and grow your business.

A well-planned marketing strategy helps you generate and sustain a customer base that turns to your agency first for their insurance needs.

Most independent insurance agents understand sales well and are very good at it. Marketing, however, is less straightforward. The benchmark of success is less obvious. And the lists of creative marketing ideas on the internet sometimes only muddy the waters.

In the end, your social media marketing strategy needs to be your focus for new business. Your approach should largely depend on the needs of your customers. We help you put together a Social Media Marketing campaign that fits your sales needs! Call us today at 1-800-984-7791 or visit us at https://bit.ly/2NFuRRP

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#insurancebroker #insurancepolicy #insurances #lifeinsuranceawareness #notary
#financialcoaching #legalshield #disabilityinsurance #socialmediatips #marketingagency #digitalmarketing

 


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Uncategorized

Here’s How Facebook and Pinterest are Making Shoppable Content Easier to Use

“Shopping Spotlights” and “Shops” are major platform updates with the aim of facilitating purchase behavior and mimicking that IRL storefront look and feel.

The number of Pinners who engaged with shoppable product pins has increased nearly half (44%) year-over-year. During a time when browsing the aisles of a favorite store just isn’t possible, the platform has doubled down on its exploration of ways to improve product discovery and customize listings with a focus on facilitating purchase behavior and mimic that IRL storefront look and feel.

Last month, the platform unveiled features allowing users to shop in-stock products inspired by their own Pins. It also introduced a new Shop tab that functions as a personal shopping list. Fast forward to today, Pinterest is making an even bigger push for shoppable content with a new feature, “Shopping Spotlights,” that centers on purchases driven by curations from guest editors, including influencers and publishers.

SHOPPING SPOTLIGHTS

In a statement to WWD, Amy Vener, Head of Retail Strategy and Marketing at Pinterest explained the impetus follows an 18-month theme in product development around bridging the gap between people finding inspiration and enabling them to take action. “Putting [Pinterest] users in the hands of these experts based on trends that are timely, and connecting them to the products they can buy, was a key reason why we launched the Shopping Spotlights feature.”

Shopping Spotlights is accessible via a feed of highlighted panels along the top of the “Search” tab. Content is hand-picked by guest experts and fashion leaders including author Elaine Welteroth, fashion blogger Blair Eadie, and interior designer Sarah Sherman Samuel. Per the official announcement, they will soon be joined by top fashion and lifestyle publishing partners Refinery29, Domino, Who What Wear, InStyle, Nylon, and Harper’s Bazaar. Beyond editors’ picks of influential fashion, publisher, and home tastemaker content, users are able to more seamlessly shop curated ideas based on the most relevant Pinterest trends of the moment.

How does it work? Simply tap through on any Spotlight to see themed collections including products linking directly to in-stock pages where you can make your purchase. In some cases you’ll encounter items from brands who are directly contributing to notable causes such as COVID-19 relief. The platform reports that over the past few weeks, searches for “help small businesses” and “support small businesses” have increased by more than 350 percent.

FACEBOOK “SHOPS”

Similarly to Pinterest, Facebook is making its own moves to enhance its platform for the purpose of bringing people the joy of shopping as well as help businesses in their pivot to e-commerce.

The platform currently has its Marketplace while Instagram offers the capability to buy products featured in posts and ads. Its latest efforts, however, go even further. Called “Shops” the latest update makes it possible for businesses to turn their Facebook and Instagram pages into digital storefronts. Announced via a live stream, CEO Mark Zuckerberg explained that expanded e-commerce is vital to rebuilding the nation’s economy. “We’re seeing a lot of small businesses that never had online businesses get online for the first time,” he said.

Each business can select the products they want to feature and then design the shop to their liking including picking a coverage image and accent colors that showcase their brand. Beyond the brand’s Facebook page and Instagram profile, products will appear in stories or in promoted content.

IN-APP AND LIVE INTEGRATIONS

As the update develops, Facebook is working towards purchases made directly from a chat within WhatsApp, Messenger or Instagram Direct. It also plans to integrate loyalty programs with shops and give users the chance to shop while they engage in a live stream. In this scenario, brands can tag items from their catalogs so they appear at the bottom of their Live.

Finally, Instagram Shop is slated to launch this summer where users can browse items in Instagram Explore. There they can find inspiration from collections from their favorite brands on the @shop account. Later in the year, it plans to add a dedicated shopping tab to its navigation bar.

 


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